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AR & VR development services

Build advanced Augmented Reality and Virtual Reality solutions with Ocutri

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The global Virtual Reality and Augmented Reality (VR & AR) market is growing exponentially and is expected to reach $182 billion by 2025 (Goldman Sachs). The value of 225 VR/AR venture capital investments made in the 2015-2016 is $3.5 billion. Facebook paid $2 billion to acquire Oculus in 2014.

Both the consumer and the business market offer good opportunities. By now gaming and healthcare are the most promising industries for VR and AR. VR and AR started out as a mainly consumer-oriented market. However, business use is on the rise (Gartner). By 2018, 26% of Head Mounted Displays are expected to be designed for enterprises. By 2025, the business market is estimated to be responsible for about 40% of revenues.

What is Virtual Reality and Augmented Reality?

Virtual Reality and Augmented Reality provide users with an enhanced experience. Generally by using a display, like:
  • – Mobile devices,
  • – Head Mounted Displays (HMDs),
  • – Spatial Augmented Reality (SAR) systems – digital projectors.
VR and AR technologies are popular among both consumers and businesses. They use similar technology. However, VR and AR have different use cases and markets.

Virtual Reality

VR immerses a user in an imagined or replicated world (like video games or medical simulations) or simulates presence in a real world. VR allows to interact with it by simulating his physical presence while the 3D environment he sees is virtual.

Examples of hardware in VR: Oculus, Sony PlayStation VR, HTC Vive, Samsung Gear VR.

Additional devices like suits, gloves and special cameras provide tracking of hands or full body to allow deeper interaction with the virtual world.

They also allow to create team based VR attractions adding physical interaction with real world objects. Contact us to learn how to do that.

Augmented Reality

AR technology overlays computer-generated information onto a live view of a real environment augmenting the user’s real world with virtual content. It enhances the view and allows the user to manipulate the information.

Examples of hardware in AR: Microsoft HoloLens, Google Glass, Magic Leap, Sony SmartEyeglass.

Advanced AR requires creating systems capable of understanding the real world around you: the space and the objects, what are they and how you can interact.

The strong side of our expertise at Ocutri is that we are capable of building such advanced AR software and middleware. Let`s get in touch!

Why you need AR & VR

Industry experts agree that VR and AR are going to be huge. Leading information technology research and advisory company Gartner, Inc. has included VR and AR among the main emerging technologies for 2016.

VR and AR technologies are popular among both consumers and businesses. Here are the cases of highest demand:

Gaming and Entertainment

Live events
Video entertainment


Phobias treatment
Medical procedures
Physical therapies


Computer aided manufacturing (CAM)
Computer aided design (CAD)

Real estate, architecture

Home demonstrations to prospective buyers
Interior design
Architectural design






Oil & Gas

You need to work with us in case you want to:

  • 1. Speed up product time-to-market.
    Stay ahead of your competitors while they are looking for scarce skillset they require.

  • 2. Save up to 70% of hiring and maintaining the team yourself.
    It’s a great way to save money by avoiding the costs associated with hiring employees, providing them a workspace and paying them benefits. The higher position, the more you save.

  • 3. Work within a similar cultural context.
    We are nearshore. We have representation in UK and EU. We work from Russia.

VR/AR is an emerging market. If you are looking towards making entry fast and efficient let`s get in touch:

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